HIT Vendor Executives on MGMA 2010

We asked several HIT vendor executives the following question:

At the MGMA 10 Annual Conference, what will be the hot topics for attendees and what will your company be highlighting?

Jim Elliot, Vice President of Marketing, AdvancedMD

The challenge in today’s healthcare environment is to grow revenue and reduce costs while remaining compliant with the myriad of shifting regulations, such as Meaningful Use, 5010, and ICD-10. To keep pace with this change, you need an application that can evolve without causing downtime and hassle at the practice level.

AdvancedMD will be demonstrating their medical practice optimization solution — everything the private practice needs to run a profitable practice. We integrate the clinical with sophisticated billing and practice management in one easy to use solution with a monthly subscription fee. Stop by the AdvancedMD booth for a quick demo. Play the BIG wall-sized jigsaw puzzle and enter to win an iPad.

Robert Culbert, President, Culbert Healthcare Solutions

Three topics which our clients are most frequently looking for guidance include physician alignment, revenue cycle, and use of technology to both achieve Meaningful Use and also to support new reimbursement systems such as Accountable Care Organizations and Medical Home.

Culbert is unique in that we provide a strong combination of practice management and IT services which enables our consultants to take a holistic approach towards these areas. At the 2010 MGMA National Conference, we look forward to sharing best practices and lessons learned with forward thinking medical group leaders to help their practice become top performers.

Tee Green, President and CEO, Greenway Medical Technologies, Inc

It’s been challenging for this industry to look beyond Meaningful Use, and no doubt it will have precedent at MGMA. I also hope that a continued focus on interoperability and our industry’s role in constructing a smarter, more sustainable healthcare system will also be at the forefront.

For Greenway, now that our ONC-ATCB Complete EHR Certification is in place and we’ve scheduled training sessions for our customers, we will be launching a range of new functionalities enabling practices to advance their efficiencies with breakthrough solutions in speech understanding through PrimeSPEECH, integrated digital imaging capabilities through PrimeIMAGE, and automated patient allergy testing and serums, all benefiting primary care and specialty practices. In regards to the ARRA incentives, Greenway will also be highlighting our Meaningful Use Dashboard, which will allow PrimeSUITE customers to track “allowables,” reporting compliance and incentives capture on a daily basis.

Kipp Lassetter, MD, CEO, Medicity

Hot topics at MGMA will be maximizing a practice’s investment in an EHR and ensuring that the practice has all the technology it needs to meet Meaningful Use requirements.

Medicity will be focusing on the connectivity aspects of these requirements since an EHR cannot be completely effective if it does not exchange information electronically with hospitals, allied care providers and other stakeholders. Medicity will demonstrate how physician-practice connectivity can be achieved — regardless of the technology currently in place at a practice — not only to achieve meaningful use but also to provide better care and increased efficiencies through collaboration.

Scott Decker, President, NextGen Healthcare

This year we’ll be talking about mastering the art of practice management — how to develop a clear vision of where you’re headed and choose the right tools to get you there. Meaningful Use will of course be top of mind, but we anticipate attendees will also look beyond stimulus incentives for our advice on becoming a patient-centered medical home and/or accountable care organization.

We’ll also introduce them to tools like the NextGen Health Quality Measures Reporting Module to support pay-for-performance programs and NextGen Dashboard for viewing clinical, financial, and operational data. Our goal is to help MGMA attendees walk away with new insight on how to provide the very best patient care while getting a solid return on their investment.

David Henriksen, Senior Vice President/General Manager, McKesson’s Physician Practice Solutions

Meaningful Use will most likely dominate the conversation and we look forward to speaking with our customers at MGMA about how our solutions will help bring vitality to their practice.

For Practice Partner, we will highlight how improved charge capture and data capture can help physicians reach Meaningful Use standards while keeping their financial needs top of mind.  Beyond Meaningful Use, we are helping our customers truly improve care quality by focusing on initiatives like Patient Centered Medical Home (PCMH) and PPR Net, a practice-based research network enabling a new level of managed quality care.

Paul Brient, CEO, PatientKeeper Inc.

Two hot technology-related issues that will be top of mind at MGMA are health information exchange and mobile healthcare applications for physicians. Increasingly, our customers want to connect patient information from inpatient and outpatient settings across their respective healthcare communities. We also see a high demand for healthcare applications across the major mobile devices including iPhone, iPad, BlackBerry, Android, and Windows Mobile.

At MGMA, PatientKeeper will highlight solutions that address these issues while providing physicians with workflow applications like electronic charge capture and mobile clinical results that make it easier for physicians to manage their day.

Sharon Howard, Vice President, Marketing, RelayHealth

At the MGMA 10 Annual Conference, RelayHealth will be introducing RelayAnalytics Financial Diagnostics, including a dashboard that gives physicians’ staff instant visibility into claims and remittance data. Also available for demonstration are RelayHealth clinical solutions, including health information exchange products that help physicians exchange information securely with patients, colleagues, hospitals, labs, and more.

We’ll also showcase claims management solutions, online business office and patient billing solutions, and tools that help practices manage patient self-pay balances by connecting with consumer-directed healthcare funds.

Betty Otter-Nickerson, President, Sage Healthcare Division

Healthcare hot topics continue to be reform, Meaningful Use, and how software solutions are impacting the industry. At MGMA, Sage plans to lead in these conversations and work with new and potential clients to affirm that our Sage Intergy Meaningful Use Edition meets their practice’s needs for reform, interoperability, and reporting.

We’ll also be focused on launching our new philanthropic program, Pink by Sage, designed to improve patient’s care quality. This is our effort to contribute financially to life-changing causes and to re-dedicate ourselves to humanizing technology as we continue to develop patient centric solutions. We’ll highlight this new effort, along with our recently announced Customer Appreciation Program, and Sage Intergy’s HIE interoperable capabilities.

Evan Steele, CEO, SRSsoft

Attendees will be talking about the business of medicine and what practices can do to survive the conflicting downward pressure on revenue and upward pressure on expenses. With no control over reimbursement rates, physicians and practice managers are searching desperately for ways to manage the bottom line.

SRS continues to focus on physician productivity, recently expanding its product suite. SRS now offers a productivity-enhancing practice management system and PACS, both of which are integrated with the Hybrid EMR through the Unified Desktop. This frees physicians to see more patients, heightens patient care, and slashes overhead, increasing the practices’ control over income.