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Conversion Labs rebrands to LifeMD to reflect its transition from performance marketing to direct-to-consumer telemedicine and online prescription delivery. It will soon launch a subscription-based, concierge primary care telemedicine service.


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February 24 (Wednesday) 1 ET. “Maximizing the Value of Digital Initiatives with Enterprise Provider Data Management.” Sponsor: Phynd Technologies. Presenters: Tom White, founder and CEO, Phynd Technologies; Adam Cherrington, research director, KLAS Research. Health systems can derive great business value and competitive advantage by centrally managing their provider data. A clear roadmap and management solution can solve problems with fragmented data, workflows, and patient experiences and support operational efficiency and delivery of a remarkable patient experience. The presenters will describe common pitfalls in managing enterprise information and digital strategy in silos, how to align stakeholders to maximize the value of digital initiatives, and how leading health systems are using best-of-breed strategies to evolve provider data management.

Previous webinars are on our YouTube channel. Contact Lorre to present your own.



Carbon Health board member Russell Fradin joins the company as vice chair.

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Physician network management company Wellvana Health names Jay Meyers (Anthem) CEO, Sunil Cardozo (Innovista Health Solutions) COO/CIO, and Readus Smith (Patriot Healthcare Systems) Chief Managed Care Officer. Interim CEO Worthe Holt Jr, MD has transitioned to CMO.

Announcements and Implementations


Exer Urgent Care (CA) implements Waiting Room Management software from Pomelo Health across its 19 clinics and virtual clinic.



A physician and parent becomes concerned when she sees a $15 fee for PPE on a bill from her son’s pediatrician at Bayview Physicians Group. According to the group, the line item is meant to be covered by insurance – never the patient, and to help track pandemic-related expenses. And yet payers aren’t required to pay the newly coded fee. Most, including CMS, say the supplies are covered in separate supply agreements. Ethicists worry that PPE surcharges will keep uninsured patients from scheduling appointments due to the added expense. BPG, however, says it doesn’t add the fee to an uninsured patient’s bill, and doesn’t pursue fees from those insurance company has denied it.


In South Carolina, the Charleston County Public Library system will offer women access to telemedicine services from the WISE Teleheatlh Network.

Sponsor Updates

  • Nordic publishes a new white paper, “2021 E/M Updates: EHR Workflow and Operational Considerations.”

Blog Posts


Jenn, Mr. H, Lorre

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