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HIStalk Practice Interviews Michael Dueñas, OD Chief Public Health Officer, American Optometric Association

July 9, 2015 News No Comments

Michael Dueñas, OD is chief public health officer of the American Optometric Association. The St. Louis-based organization made news recently for its efforts to develop a Measures and Outcomes Registry for Eyecare (MORE) with data from an initial set of six EHR vendors – Eyecare Advantage from Compulink Business Systems, MaximEyes from First Insight, RevolutionEHR from Health Innovation Technologies, Eyefinity EHR, Crystal Practice Management, and Practice Director EHR from Williams Group.

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Tell me about yourself and the AOA.
I have been with the association a little over 6 years. I came to the AOA as President Obama came into office, leaving my post in as a health scientist at the CDC just as my wife was recruited by the new administration to serve in a senior position at EPA headquarters in Washington, D.C. While at the CDC, I served on the ONC’s Review Task Force and helped establish vision modules for national surveys (BRFSS and NHANES); and on the Podiatry, Pharmacy, Optometry and Dentistry (PPOD) working group of the National Diabetes Education Program (NDEP), framed by an operational example of my own practice’s integrated clinical approach to diabetes care.

Prior to the CDC, my professional experience included private clinical and hospital-based optometry practice, teaching, and applied research with a focus on the public health and epidemiology of diabetes and other chronic diseases.

With regard to the AOA, it represents 33,000 doctors of optometry and optometry students. Optometrists serve patients in nearly 6,500 communities across the country, and are the only eye doctors in 3,500 of those communities.

What was the impetus for creating the MORE registry project?
The registry project, the first of its kind for optometry, was initiated by the AOA Board of Trustees in response to the growing emphasis on quality reporting and measurements through registries as part of healthcare. It will allow optometry, as a profession, to analyze clinical outcomes for the benefit of improving care over time. It will also enable us to advocate to insurance regulators, state legislatures, and the public about the services and value of our profession. For example, with data from MORE, we can advocate to the media and public about patient demographics and the quality eye exams we collectively perform.

Why were the six initial EHR vendors chosen to contribute registry data? Is AOA be open to working with additional vendors in the future?
MORE requires the use of one of our approved EHR vendors. The list of approved vendors is constantly expanding. AOA has worked with these initial EHR vendors to ensure that data entered into the electronic exam record of ODs flows accurately to MORE. A cloud based platform is a necessity.

Each week, the participating EHR vendors send clinical data from their systems to MORE’s receiving area. It is not going into EHRs to get data. The information is “pushed” from their EHR to MORE by systems their EHR vendors put into place. Data is encrypted using industrial-strength encryption and remains encrypted while in transit and at rest. Once the data has been validated and processed, it is imported into the registry where it is stored securely.

MORE will expand to add additional EHR vendors. We track EHR vendors in use by ODs and the demand for additional vendors going forward. In addition, we encourage ODs to let their vendor know their preference to participate in the registry.

How long do you anticipate the registry will be in development?
The short answer is it will be in constant development and will keep abreast and ahead of federal requirements. Its query functionality will enable us to better understand how and where to expand its functions to provide essential data to improve healthcare systems and remain more patient centered in our care.

What do you hope AOA members will use it for once its operational?
ODs will be able to access statistics derived from their own patient base by viewing the AOA MORE dashboard. The registry is preprogrammed to provide statistics on many topics including patient demographics compared to national averages; most common diagnosis codes compared to national averages; and most common medicines prescribed compared to national averages. Benchmarking is a privately viewed comparison of an OD’s care to the profession as a whole. For example, ODs can see their individual performance rates on PQRS measures or the number of glaucoma patients they diagnose compared to national registry averages in optometry.

MORE will also help ODs stay compliant by tracking encamps, and assist with Meaningful Use Stages 2 and 3 and PQRS reporting. In MU2, optometrists need to meet core objectives, menu set objectives and also CQM objectives. In general for CQMs, optometrists must meet nine different CQM objectives to satisfy MU2 criteria. Examples include recording full medication lists our patients are using, screening for tobacco use, and sending a letter to a primary care physician when our patient has diabetic retinopathy.

The same logic is now applying to PQRS. We must meet nine different objectives to avoid a PQRS penalty. Some of the ideas will overlap (sending a letter to a PCP about diabetic retinopathy is found in both PQRS and as a CQM in MU2).

Why did you choose to partner with Prometheus Research on the registry project?
We partnered with Prometheus Research because of their experience and reputation in developing high-quality registries. They have spent the past decade building integrated registries to address the challenges of acquiring, integrating, and repurposing health data for biomedical researchers, academic health centers, philanthropic institutions, and professional societies. Staffed by a unique combination of clinical research informaticians and open-source software engineers, they stand apart from traditional “registry” companies with a partnership model that avoids software licensing fees and vendor lock-in strategies. Instead, they are in favor of empowering their clients to the point that they will no longer need most — if not all — of expert data management consultation from Prometheus once the registry is completely built and running. Of course, Prometheus Research will continue to house and maintain the registry for AOA into the future and make improvements as needed.

How have you seen AOA members embrace healthcare IT like EHRs over the last several years?
Doctors of optometry have participated in the Medicare and Medicaid EHR incentive programs in strong numbers. Since its inception, nearly 17,000 doctors of optometry have enrolled to participate in the Medicare or Medicaid EHR incentive programs and more than 12,000 have achieved Meaningful Use. Optometrists treat millions of Medicare and Medicaid beneficiaries annually, and the AOA encourages its members to use EHRs to enhance that care.

A registry will allow ODs to participate in the new value-based payment system that Medicare and other insurers are using. Participation in a registry is one of the requirements for maximum reimbursement rates by Medicare. This new Merit-based Incentive Payment System (MIPS) includes PQRS, Meaningful Use, and other clinical quality improvement measures.

Do you anticipate any barriers to MORE adoption?
2017 PQRS data will be the first time AOA MORE is able to submit to CMS on behalf of optometrists (reported by the end of February 2018). This means that even though ODs will be using AOA MORE during 2015 and 2016, they will still need to submit their own PQRS data (either claims-based or EHR-based) during 2015 and 2016.

A noted barrier includes the CMS rule that requires any registry to be functioning for one full year prior to applying for qualified status. Think of this CMS requirement as a registry "practice year." CMS wants to ensure that every registry is properly working for one year before they deem it an official “qualified” registry for PQRS. Furthermore, the CMS rule states that registry start dates must be January 1 of a given year. With these CMS rules in mind, AOA will get doctors integrated and acclimated to MORE during 2015 and beyond. While you will be able to view your PQRS dashboard metrics in MORE during this time, it will not be officially submit your PQRS data to CMS until early 2018 for your 2017 data. Continue to submit on your own for your patients in 2015 and 2016.

That being said, MORE advantages include ease of use and cost. As I mentioned previously, there is no manual entry required for MORE, and members can sign into MORE using their AOA.org login credentials. MORE is a member benefit to those who are current with their dues. Non-AOA members will pay $1,800 per year to use it.

Do you have any final thoughts?
In addition to the advocacy efforts I mentioned, AOA is using the new registry to apply for its first ever CMS TCPI Support and Alignment Network Grant for $3 million over four years. MORE will also provide de-identified data that may better describe the importance of a comprehensive eye exam by a doctor of optometry to children entering first grade, where currently two in five children begin first grade anchored by refractive errors, focusing issues, and alignment difficulties. These are most often missed by vision screening, which suffers a 73-percent error rate.

In closing, I learned very well while I was at the CDC that, In God we trust, all others bring data.” Through MORE, the AOA will now have that data.


Contacts

JenniferMr. H, Lorre, Dr. Jayne, Dr. Gregg, Lt. Dan

More news: HIStalk, HIStalk Connect.

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JennHIStalk

News 7/8/15

July 8, 2015 News 1 Comment

Top News

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The White House honors nine individuals who have made strong commitments to advancing Precision Medicine Initiatives at today’s Champions of Change event. Commitments from federal agencies and the private sector – including Flip the Clinic and Get My Health Data – were also recognized. The Administration also took the opportunity to release draft PMI guiding principles in an effort to build privacy into the design of its PMI research cohort.


Webinars

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July 14 (Tuesday) noon ET. “What Health Care Can Learn from Silicon Valley.” Sponsored by Athenahealth. Presenter: Ed Park, EVP/COO, Athenahealth. Ed will discuss how an open business structure and strong customer focus have helped fuel success among the most prominent tech companies and what health care can learn from their strategies.

July 22 (Wednesday) 1:00 ET. “Achieve Your Quality Objectives Before 2018.” Sponsored by CitiusTech. Presenters: Jeffrey Springer, VP of product management, CitiusTech; Dennis Swarup, VP of corporate development, CitiusTech. The presenters will address best practices for building and managing CQMs and reports, especially as their complexity increases over time. They will also cover quality improvement initiatives that can help healthcare systems simplify their journey to value-based care. The webinar will conclude with an overview of how CitiusTech’s hosted BI-Clinical analytics platform, which supports over 600 regulatory and disease-specific CQMs, supports clients in their CQM strategies.

Previous webinars are on the YouTube channel. Contact Lorre for webinar services including discounts for signing up by July 31.


Tweet Chat

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Don’t miss the next #HIStalking tweet chat on July 16 at 1pm ET. Dave Chase (@chasedave) and Leonard Kish(@leonardkish), co-authors of “95 Theses for a New Health Ecosystem,” will host. Stay tuned for discussion topics.


Announcements and Implementations

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Healthcare Administrative Partners launches an analytics platform to help practices gain insight into their revenue cycle.

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Microwize releases Medisoft Cloud billing software for physician practices. The announcement comes just a few weeks after the Paramus, NJ-based company’s acquisition of healthcare IT services firm Medinet.

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Anesthesia Business Consultants develops a new Anesthesia Valet platform to help specialty practices document, analyze, and submit quality data to the Anesthesia Quality Institute’s Qualified Clinical Data Registry database.

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Agapé Physical Therapy implements the TotalInsight clinical, financial, and RCM solution from Clinicient across its four clinics in Rochester, NY.


Acquisitions, Funding, Business, and Stock

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The Medical Memory raises a $2.1 million seed round led by Provenance Venture Partners. The company will use the funding to expand sales efforts for and development of its video messaging platform, which enables physicians to record and securely share videos of patient visits.


Telemedicine

Reps. Diane Black (R-TN), Gregg Harper (R-MS), Mike Thompson (D-CA), and Peter Welch (D-VT) reintroduce the Medicare Telehealth Parity Act of 2015. The bill will move Medicare in three phases to parity between in-person and telehealth coverage, beginning with strategic improvements for FQHCs and remote patient monitoring to reduce hospital readmissions.

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Telemedicine startup Curely launches an app after securing $2 million in seed funding earlier this year. Looking to tap into immigrant patient populations, the company has differentiated itself by offering remote consults with physicians from around the world. Its services, which do not yet include prescriptions or diagnoses, are offered in tiers based on session time and messaging activity. 


Research and Innovation

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British scholars Sophie Staniszewska and Richard Stephens launch Research Involvement and Engagement, a new journal dedicated to patient engagement in research. (I love the fact that they plan to offer “Plain English Summaries” of contributed works.) Their editorial vision of “nothing about me without me” sounds quite similar to the “No MU without Me” adopted some months ago by health data freedom fighters. It seems the data liberation movement is going global, as the new journal’s board includes members from Canada, Europe, and Uganda.


Sponsor Updates

  • ADP AdvancedMD offers “Become much more productive and profitable with AdvancedInsight” and recognizes winners of its AdvancedBiller awards.
  • Aprima will exhibit at the Michigan MGMA Summer Conference July 16 in Boyne Falls.
  • Clockwise.MD graduates from the Atlanta Tech Village.

Contacts

JenniferMr. H, Lorre, Dr. Jayne, Dr. Gregg, Lt. Dan

More news: HIStalk, HIStalk Connect.

Get HIStalk Practice  updates.
Contact us online.
Become a sponsor.

JennHIStalk

News 7/7/15

July 7, 2015 News No Comments

Top News

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Emdeon will acquire Altegra Health for $910 million. It will combine Altegra’s risk adjustment and quality analytics with its Intelligent Healthcare Network-branded RCM and payment solutions. Emdeon’s last big acquisition took place in November 2014, when it bought healthcare engagement and transparency company Change Healthcare for $135 million.


Webinars

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July 14 (Tuesday) noon ET. “What Health Care Can Learn from Silicon Valley.” Sponsored by Athenahealth. Presenter: Ed Park*, EVP/COO, Athenahealth. Ed will discuss how an open business structure and strong customer focus have helped fuel success among the most prominent tech companies and what health care can learn from their strategies.

Previous webinars are on the YouTube channel. Contact Lorre for webinar services including discounts for signing up by July 31.

* Thanks to the eagle-eyed readers who let me know yesterday that I had mistakenly posted Todd Park’s photo instead of his brother’s. Mr. H’s punishment was swift – thankfully, raps on the knuckles from his editorial yardstick of shame were minimal. I’m happy to have readers that aren’t afraid to keep me honest.


Tweet Chat

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Don’t miss the next #HIStalking tweet chat on July 16 at 1pm ET. Dave Chase (@chasedave) and Leonard Kish(@leonardkish), co-authors of “95 Theses for a New Health Ecosystem,” will host. Stay tuned for discussion topics.


Announcements and Implementations

Puerto Rico-based Fajardo Imaging selects AbbaDox Rad cloud technologies from IDS, including EHR, RIS, and referring physician portal. The new suite of tools will no doubt help solo radiologist Diana Fernández-García, MD breathe a little easier

DataMotion launches a Web Services API program to offer easy integration of its Direct secure messaging and SecureMail services into third-party solutions.

Portland, OR-based health information network OCHIN selects Oregon HIE CareAccord as its provider of Direct secure messaging services.

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XLNTBrain Sport offers subscribers of its sports concussion management technology the ability to send EHR-compatible reports on concussion history, recovery progress, and other relevant data to physicians.

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ICD-10 Charts offers physician practices a series of free training resources, including the ICD-10 Charts Training Academy and 4 Step ICD-10 Implementation Plan.


Acquisitions, Funding, Business, and Stock

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Healthcare analytics startup Picwell raises $4 million in a round of equity financing led by MassMutual Ventures. The Philadelphia-based company will use the funding to expand operations and ramp up its consumer-friendly health plan advisory tool.

CVS Health quits the US Chamber of Commerce over “revelations that the chamber and its foreign affiliates were undertaking a global lobbying campaign against antismoking laws.” CVS ceased selling tobacco products in its stores last year. The chamber finds itself in a pickle, given that four healthcare companies serve on its board – all with antismoking programs.


Research and Innovation

A Manhattan Research study finds Epocrates to be the top clinical app on smartphone or tablet among the 3,000-plus US physicians surveyed, who also noted they are now spending over three hours daily on EHR documentation.


People

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Ellen Purdy (Markel Corp.) joins Office Practicum as CFO.


Telemedicine

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Renal Ventures Management selects telemedicine technology from Authentidate for remote monitoring of certain dialysis patients. The dialysis services provider will begin rolling out the software in the third quarter of 2015 and will incorporate it into its RV CARE program, which aims to improve clinical outcomes within the first 120 days of dialysis treatment.

Delaware Gov. Jack Markell signs legislation into law requiring payers to reimburse physicians for telemedicine services at the same rate as for in-person visits. The law, which will go into effect in six months, is designed to help alleviate the state’s shortage of specialists trained in the treatment of neurological disorders like Parkinson’s disease.


Other

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Windsor, Ontario-based Hotel-Dieu Grace Healthcare invites prospective patients to take a 20-question Internet addiction survey (online, of course) to help them determine if the clinic’s 21-day treatment program is their next best step. While not yet formally classified as a mental health disorder, HDGH Counselor Shawn Rumble explains that, “We’re not going to wait for the industry to catch up to come to a common consensus on whether Internet addiction is real.”


Contacts

JenniferMr. H, Lorre, Dr. Jayne, Dr. Gregg, Lt. Dan

More news: HIStalk, HIStalk Connect.

Get HIStalk Practice  updates.
Contact us online.
Become a sponsor.

JennHIStalk

5 Questions with John Shufeldt, MD CEO, MeMD

July 7, 2015 News No Comments

John Shufeldt, MD is CEO of MeMD, a Scottsdale, AZ-based telemedicine company that serves patients in all 50 states via a board-certified network of 304 providers. With a background in urgent and emergency care, Shufeldt founded the company to offer patients timely and affordable access to quality healthcare for minor ailments.

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How do you see telemedicine fitting into the greater ecosystem of urgent and primary care?
Primary care practices can benefit in the same ways urgent care practices can. Telemedicine offers both the chance to widen their reach (to patients) and their available hours (potentially up to 24/7 coverage). It can also be more cost efficient, especially in the modern age of ever increasing healthcare insurance deductibles. Finally, telemedicine allows a practice to fully embrace the latest, widely available technology in the delivery of patient care including computers, the Internet, and mobile devices (both smartphones and tablets).

In addition, a primary care provider can offer a more cost-effective solution for chronic-disease monitoring and care by utilizing telemedicine. When three out of every four US healthcare dollars are spent on the care and management of chronic disease (e.g., diabetes, hypertension, heart disease, lung disease, stroke, etc.), the opportunity to bend the cost curve with telemedicine in these settings (e.g., avoiding unnecessary hospitalizations), is enormous.

How do you hope to differentiate the company from larger players such as Teladoc and American Well?
MeMD’s differentiators include efficient customer service delivered through care coordination; comprehensive policies and procedures and evidence-based pathways for improved patient outcomes; claims processing and group level reporting; and the ability to maximize patient access through single sign-on technology.

How did the Indiegogo campaign go to help the company develop a mental health platform? 
While Indiegogo is a great platform for launching a number of tech products and goods, it didn’t seem to lend itself to a more conceptual service offering. Despite this, we are moving ahead with the development of our own behavioral health platform.

Why did MeMD want to get involved with the Indiana Health pilot program? What are the program’s goals, and how will the outcome affect MeMD’s future?
This telemedicine pilot allows MeMD to participate in providing high-quality, cost-effective, and well-liked patient care (i.e. patient satisfaction) in the state of Indiana without the need for a prior, live patient evaluation. Many states already allow this practice and it has been proven to be very successful. Being on the cutting edge of this practice in Indiana will allow MeMD to participate in the positive changing of Indiana’s healthcare future, while giving us a head-start building a reputation for high-quality and affordable care in the state.

How do you see the company evolving within the next five years?
We will continue to evolve by adding services and expertise to our suite of offerings in direct response to consumer demands. To that end, we plan on partnering with other forward-leaning providers so that, together, we can change the care-on-demand landscape both nationally and internationally.


Contacts

JenniferMr. H, Lorre, Dr. Jayne, Dr. Gregg, Lt. Dan

More news: HIStalk, HIStalk Connect.

Get HIStalk Practice  updates.
Contact us online.
Become a sponsor.

JennHIStalk

News 7/6/15

July 6, 2015 News 2 Comments

Top News

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CMS and the AMA announce efforts to help providers prepare for and weather the switch to ICD-10 on October 1, including the appointment of an ICD-10 Ombudsman to answer questions about claims submissions. The organizations will partner to provide on-site training, webinars, educational articles, and national calls to help physicians learn about the updated codes and prepare for the switch. CMS also made clear that it will, as appropriate, drop physician penalties, authorize advance physician payments, and hold back on issuing claims denials.


HIStalk Practice Announcements and Requests

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The latest HIStalk poll – “Have you as a patient used a provider’s portal within the past 90 days?” – brings to mind my labor-intensive attempts to collect my medical records for a new PCP, which is making the transition from independent practice to hospital-owned medical group. Despite the fact that I signed up for their portal a few years ago via a former in-network PCP, I’ve been asked to set up a new PHR account from the same vendor, making me wonder if they plan to merge my past and future medical records or if that will fall into my lap. I’ve met the CIO of the health system, and she’s definitely made a name for herself and the organization when it comes to rolling out EHRs and portals. I have to wonder, though, how often she’s confronted with patients suffering from “poly-portalitis,” not to mention a lack of experience with this type of technology. 


Webinars

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July 14 (Tuesday) noon ET. “What Health Care Can Learn from Silicon Valley.” Sponsored by Athenahealth. Presenter: Ed Park, EVP/COO, Athenahealth. Ed will discuss how an open business structure and strong customer focus have helped fuel success among the most prominent tech companies and what health care can learn from their strategies.

Previous webinars are on the YouTube channel. Contact Lorre for webinar services including discounts for signing up by July 31.


Tweet Chat

image image

Don’t miss the next #HIStalking tweet chat on July 16 at 1pm ET. Dave Chase (@chasedave) and Leonard Kish (@leonardkish), co-authors of “95 Theses for a New Health Ecosystem,” will host. Stay tuned for discussion topics.


Announcements and Implementations

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Office Ally expands its OA-Rx e-prescribing tool to include controlled substances.


Acquisitions, Funding, Business, and Stock

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Garden City, NY-based Millenium Healthcare signs a Letter of Intent to acquire HealthPath, a vendor of cloud-based software that helps streamline annual wellness visits. The deal is expected to close by the end of the month.


Government and Politics

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Former Johnson & Johnson executive LaVerne Council is sworn in as assistant secretary for information and technology and CIO of the VA. She takes over from Stephen Warren, who will return to his role as principle deputy assistant secretary for IT. David Shulkin, MD (Morristown Medical Center) is also sworn in as under secretary for health.


Telemedicine

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Telehealth startup eVisit wins the Spring 2015 Arizona Innovation Challenge, beating out 137 applicants to win $250,000. The Gilbert, AZ-based company, which just released its first mobile app, has raised over $1 million to date.

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Researchers find no difference in ulcer-related amputations and ulcer healing between diabetic foot ulcer patients monitored via telemedicine versus outpatient clinic visits. The Danish study of 736 patients did find that those in the telemedicine group had a higher mortality rate, no doubt fueling the need for further study.

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Iowa becomes the 10th state to enact the Interstate Medical Licensure Compact, which will establish a voluntary process to streamline the licensing process for physicians looking to practice medicine in multiple states. 


Other

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And I thought Mr. H was critical: A British business magazine gives Nuance low marks for its marketing material, grammatically picking apart hazy claims that the company’s product can ‘realise the potential of your EHR system with voice solutions to alleviate clinician workload & improve patient care while migrating to a paperless process.’ The author provides no link to the offending material, so I can’t be sure if problems arise from a lack of HIT understanding or failure to explain in clear English (British or American) what service the product delivers.

Athenahealth CEO Jonathan Bush takes to TechCrunch to coin catchy phrases like “DIY Disruption” and the extremely tweetable “digital healthcare is sexy hot.” Bon mots aside, Bush points to startups like Clockwise.MD and Health Gorilla as businesses poised to save physicians time and money.

New Mexico resident Kenneth Adams, MD takes to his local op/ed column to explain the plight of physicians in light of ICD-10, turning a flowery phrase when he describes the impending transition as a “quintessential example of tilting with windmills as the vested corporate interests of the insurance industry and hospitals have greased our Congress to ensure this bill does not pass. However, I do not want to ‘go gently into that good night.’” Something tells me the CMS/AMA resources announced today will do little to soothe his angst.


Contacts

JenniferMr. H, Lorre, Dr. Jayne, Dr. Gregg, Lt. Dan

More news: HIStalk, HIStalk Connect.

Get HIStalk Practice  updates.
Contact us online.
Become a sponsor.

JennHIStalk

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